“I have great faith in a seed… Convince me that you have a seed there, and I am prepared to expect wonders.” Wow. To me, this Henry David Thoreau quote summarizes the main idea of selling your work to a publisher or a producer.* Heck, it’s the key to selling anything. And the two key words?
The Seed & the Idea
The seed is important. Never doubt that because it’s absolutely true. The promise of the seed, the map of it – because that’s what a seed is, right? – that is what you’re selling when you’re selling an idea. You’re telling them that you have a plan.
Because a seed is more than an idea. And this is where the makeup of an actual seed becomes useful in this metaphor. Seeds hold DNA for a plant, right? The blueprints for how the plant will work and what it will be. That’s the idea part. But there’s also energy. There’s food for that idea. Enough to feed it until it can begin to feed itself. Enough to get it started, to get that energy going.
Those are the elements of an idea that you need in order to sell it. No only the idea but also how it’s going to grow. And what’s going to help it grow.
That’s the other half of the equation, and unfortunately, it’s not always as simple as half. A really charismatic salesperson who’s good with all 3 appeals can convince you that a pretty bad idea has potential. On the other hand, if a person has a really fantastic idea, that person could be a worse salesperson (not horrible, but worse).
Unfortunately, the ability to convince and the willingness of the audience to be convinced can be much more important than the idea itself. In other words, if you already want to believe in the idea, then, it doesn’t even have to be that good of a salesperson. And if you’re naturally inclined against the idea, the salesperson had better be outstanding. (But I stray…).
That’s why the plan and energy of the idea are so important. You might even call them the key to selling anything.
If you convince someone that your idea has the energy to start and grow to be self-sustaining, then you’ve convinced them that the idea has potential. That’s when the value of the idea itself matters. It doesn’t matter how good the idea is if they don’t think it’ll go anywhere (or anywhere they want to go).
So what’s holding you back? Take your idea and flesh it out with the energy and the plan for making it take off!
*I haven’t even tried to sell a book or play yet, but I have worked in several sales jobs, including direct marketing and realty.